Arattai, Now for Business 

Businesses and their customers have always found each other on messaging apps. A customer messages to ask about a product. A business replies with a photo and a price. An order is placed, and a confirmation is sent.

And as businesses grew, so did the conversations. Orders needed confirmations the moment they were placed. Deliveries needed updates at every step. And customers always had questions that couldn't wait. The businesses that handled it well weren't sending more messages. They had built systems that sent messages for them.

From a single reply to a thousand automated messages. The need was always the same: to reach their customers reliably and professionally.

We built those tools.

We built dedicated solutions for businesses of all sizes to connect with their customers on Arattai, professionally, securely, and at whatever scale they operate. For small businesses, the Arattai Business App brings these tools together simply, without the overhead. For enterprises and developers that need to operate at scale, the Arattai Business Platform is an API-first solution built for volume, automation, and integration.

Both products are built on the same foundation: privacy-first, secure, and trusted, backed by Zoho's decade of experience building software that businesses rely on every day. We've rolled these tools out carefully, listening as we go, committed to building something that genuinely serves businesses and their customers.  

Arattai Business App or Platform - Which One Is For You?  

Picture a business owner who runs a clothing boutique. She gets messages from customers every day, asking about new stock, checking prices, and placing orders. She replies from her personal number, one message at a time. She just wants customers to know they're talking to a real business, get their questions answered quickly, and not feel like they're messaging someone's personal number.

The Arattai Business App is built for exactly that.

Now picture a business that's outgrown that. Conversations are too many to handle one by one. Confirmations, updates, and reminders need to go out automatically, triggered by the systems already running the business, and delivered reliably at any volume. The conversation happens. Nobody has to start it.

Arattai Business Platform serves that too.

Arattai Business App is a free app for businesses that want a professional presence without the complexity. Set up your business profile, organise conversations with labels, send quick replies to common questions, and let automated messages handle customers when you're away. No large teams, no technical setup; download it and you're ready.

Arattai Business Platform is an API-first solution for businesses that need their messaging to work at scale, integrated with their existing systems and built for automation and high-volume communication. Whether you're a growing business, a developer building on top of Arattai, or a company managing communication across thousands of customers, the Platform is built for that.

Not sure which one is right for you?

Start with the App if you manage conversations directly. 
Choose the Platform when you need automation, integrations, and communication at scale.